Pedagogical Integration of Generative Artificial Intelligence in Higher Education: Teachers’ Perceptions by Gender

 

 

Integración pedagógica de la IAG en educación superior: percepciones del profesorado diferenciadas por género

 

 

 

 Carmen Romero García. Universidad Internacional de la Rioja. España.

 Olga Buzón García. Universidad de Sevilla. España.

 Alba Vico Bosch. Universidad Internacional de la Rioja. España.

 

 

 

 

 

Received: 2026-03-04; Reviewed: 2026-03-12; Accepted: 2026-05-21; Published: 2026-09-01.

 

 

How to cite:

Romero García, C., Buzón García, O., & Vico Bosch, A. (2026). Pedagogical Integration of Generative Artificial Intelligence in Higher Education: TeachersPerceptions by Gender [Integración pedagógica de la IAG en educación superior: percepciones del profesorado diferenciadas por género]. Pixel-Bit, Revista de Medios y Educación, 77, Art. 3. https://doi.org/10.12795/pixelbit.120444

 

 

 

ABSTRACT

Generative artificial intelligence (GenAI) is transforming teaching, learning and assessment processes in higher education. This study examines university teachers’ perceptions of the pedagogical integration of GenAI, identifying potential gender differences in teaching–learning processes, assessment practices and the use of AI tools. A mixed-methods design was adopted, combining qualitative thematic analysis with descriptive and inferential quantitative analysis. The sample consisted of 540 university teachers from the Universidad Internacional de La Rioja who completed an online questionnaire with open-ended questions. The results indicate a generally positive perception of GenAI, while also revealing differences in how men and women conceptualise its integration. In teaching–learning processes, men prioritise automation and time efficiency, whereas women emphasise personalised learning, ethical considerations, and teacher training. In assessment, both groups highlight personalisation and the teacher’s role, although men place greater emphasis on evaluation models, while women stress feedback. Regarding uses, content generation, audiovisual resources and the creation of teaching materials predominate in both groups, while men show greater presence in uses related to research activities.

 

RESUMEN

La inteligencia artificial generativa (IAG) está transformando los procesos de enseñanza, aprendizaje y evaluación en la educación superior. Este estudio analiza la percepción del profesorado universitario sobre la integración pedagógica de la IAG, identificando posibles diferencias según género en los procesos de enseñanza-aprendizaje, evaluación y uso de herramientas. Se adoptó un diseño metodológico mixto que combina análisis temático cualitativo con análisis cuantitativo descriptivo e inferencial. La muestra estuvo compuesta por 540 docentes universitarios de la Universidad Internacional de La Rioja que respondieron a un cuestionario online con preguntas abiertas. Los resultados evidencian una percepción mayoritariamente positiva hacia la IAG, mostrando diferencias en la forma en que hombres y mujeres conceptualizan su integración. En los procesos de enseñanza-aprendizaje, los hombres priorizan la automatización y el ahorro de tiempo, mientras que las mujeres destacan la personalización del aprendizaje, la ética y la formación docente. En evaluación, ambos coinciden en la personalización y el rol docente, aunque los hombres enfatizan el modelo evaluativo y las mujeres la retroalimentación. En los usos, predomina en ambos grupos la generación de contenidos, recursos audiovisuales y materiales didácticos, mientras que los hombres presentan mayor presencia en usos vinculados a la investigación.

 

KEYWORDS · PALABRAS CLAVES

Higher education; artificial intelligence; educational evaluation; university teachers; gender differences · Educación superior; inteligencia artificial; evaluación educativa; profesorado universitario; diferencias de género.

 

 

 

1.    Introduction

Generative artificial intelligence (GenAI) has redefined teaching and learning processes in the educational context. In higher education, it represents a process of structural change in teaching, assessment and research practices. Bannister et al. (2023) highlight the disruptive potential of these tools and the need to rethink teaching and assessment practices.

Several studies emphasise the benefits of GenAI in higher education (Bond et al., 2024; García-Peñalvo et al., 2024; Sozon et al., 2025), such as the personalisation of learning, the automation of tasks and assessment, and academic guidance and support for students. However, they also reveal challenges such as limited teacher competence, insufficient attention to ethical issues, and a lack of solid evidence regarding its actual impact on learning.

Recent studies have analysed students’ perceptions of these emerging technologies (Kim et al., 2025; Melchior & Farinosi, 2026); however, the analysis of teachers’ perceptions is more limited, particularly in higher education.

 

1.1. AI in Teaching, Learning, and Assessment

The integration of GenAI into higher education has been approached from two perspectives: an instrumental approach aimed at optimising academic and administrative tasks, and a transformative approach that redefines the educational ecosystem, pedagogical models and learning dynamics (Luckin et al., 2022).

The scientific literature highlights the impact of GenAI on teaching and learning processes, particularly in terms of personalisation (Vorobyeva et al., 2025). These tools facilitate content adaptation, immediate feedback and individualised support (Liu et al., 2025). Furthermore, GenAI also automates mechanical and repetitive tasks, such as the development of materials or the marking of multiple-choice tests, freeing up teachers’ time for activities of greater educational value (Bond et al., 2024).

AI-mediated assessment has become the focus of academic debate. Yan et al. (2025) highlight its potential to optimise the design of tests and assessments. Likewise, personalised assessment and immediate feedback offer significant opportunities for changes. However, some studies question the validity of assessment in these settings, pointing to the need to prioritise critical thinking, reflection and reasoning over mere written output (Cooper et al., 2023; Cotton et al., 2023).

This shift in teaching practices raises dilemmas regarding the potential dehumanisation of the educational process. Tools such as ChatGPT, and their ability to generate content, could foster excessive technological dependence (García-Peñalvo et al., 2024). The ethical dimension requires the establishment of robust regulatory frameworks (Gallent-Torres et al., 2023) as well as critical digital literacy among teachers and students (Holmes et al., 2022).

The use of GenAI in higher education has diversified, encompassing multiple areas of academic activity. García-Peñalvo et al. (2024) analyse the implications and uses of GenAI in education, focusing on the potential educational use of various types of tools and their functionalities. These authors classify tools that primarily create content (Jasper, Notion), exams (Conker, Monic), images and presentations (DALL-E, Midjourney and ChatGPT), audio and video (Fliki, Make a Video) and support research (ChatPDF, Consensus, Copilot).

For their part, Díaz-Vera et al. (2024) highlight the workload of teachers, divided into: 1) academic, to keep up to date, follow curricula and syllabuses, and assess student learning; 2) administrative, to record student attendance and performance and produce reports. From this perspective, they consider it essential to keep up to date with the various tools and their strategic application in education. Sánchez (2023) states that most teachers use GenAI to prepare lessons and educational materials, rather than to integrate them with their students in the classroom.

 

1.2. Gender Perspective in Technology Adoption

The European Commission (2021) highlights the need to strengthen teachers’ digital skills, recognising the gender perspective and the need to bridge the digital divide. The use of GenAI tools by teachers in higher education contexts has been extensively explored; however, gender differences have not been examined in depth (Miranda and Chamorro-Mera, 2025).

Studies on gender differences in the adoption of technologies by women and men are inconclusive. Alissa & Hamadneh (2023) found that female teachers possess greater knowledge of and make greater use of AI in higher education. In contrast, Aksongur & Bağrıacık (2025) found no differences in attitudes between women and men regarding the use of AI.  

Blázquez et al. (2025) found gender-based differences in the use of GenAI among university lecturers. Men perceive these tools as useful for optimising academic tasks, improving productivity and supporting pedagogical innovation. Women engage in a wider range of activities (supervising academic work and content creation) and display greater caution, expressing greater concern regarding ethics, the reliability of the generated content and the potential impact on academic integrity.

These gender differences in behaviour can be explained through social psychology and gender roles, which suggest that men tend to be more pragmatic, results-oriented and risk-taking, whilst women tend to be more risk-averse and value ease of use (Miranda and Chamorro-Mera, 2025). Furthermore, drawing on feminist literature, it is argued that the relationship between gender and technology is not solely a matter of individual characteristics, but rather of sociocultural structures that have historically shaped technology as a masculinised space (Wajcman, 2006). In this vein, Sanders (2006) notes that educational and technological environments frequently reproduce gender stereotypes that shape perceptions, expectations and levels of confidence regarding the use of technologies. Similarly, Rebollo-Catalán et al. (2012) highlight the importance of incorporating a co-educational perspective in the digital sphere, emphasising the role of teachers and educational practices in fostering more inclusive and egalitarian uses of technology. From this perspective, women may demonstrate greater sensitivity and critical awareness regarding the potential risks and challenges associated with the use of emerging technologies (Criado, 2019).

Considering the above, this study aims to analyse university lecturers’ perceptions of the pedagogical integration of GenAI, identifying gender-based differences. Specifically, it proposes to:

·         Analyse gender-specific perceptions of the integration of AI into teaching, learning and assessment processes.

·         Analyse gender-specific perceptions of the integration of AI into assessment processes.

·         Identify the uses and tools of AI in education, broken down by gender. 

 

2. Methodology

A mixed-methods approach was employed using a convergent design with a qualitative focus (Creswell & Plano Clark, 2011). This design enabled the integration of thematic analysis of open-ended responses with quantitative procedures aimed at identifying frequencies, percentages and associations between gender and thematic categories. At the qualitative level, a thematic analysis was conducted to identify how teachers conceptualise GenAI in relation to teaching and learning processes, assessment, and the uses and types of tools. Furthermore, gender-related differences in discourse were explored. The quantitative analysis enabled us to describe the distribution of the emerging categories and to analyse possible statistically significant associations between gender and thematic categories.

 

2.1. Sample

The sample consisted of 540 university lecturers from the International University of La Rioja. 60.93% were women, 37.96% were men, and 1.11% did not specify their gender. In terms of educational level, teaching at postgraduate level (46.48%) and undergraduate level (30.37%) predominates, with 14.07% teaching at doctoral level. The sample has a high level of professional experience, as 66.3% have five or more years of teaching experience.

 

2.2. Instrument

A questionnaire comprising two sections was used to collect data: one section covered the sample’s sociodemographic variables, whilst the other consisted of three open-ended questions that allowed teachers to freely express their views and experiences regarding the integration of GenAI into teaching and learning processes, assessment, and the uses and types of tools.

The questionnaire was administered online. Participation was voluntary, anonymous and confidential, and it was guaranteed that the data would be used for academic and research purposes.

 

2.3. Data analysis

The qualitative analysis was based on three dimensions defined in accordance with the research objectives: (1) Integration of GenAI into teaching and learning processes, (2) Integration of GenAI into assessment processes, and (3) Uses and types of GenAI tools. Based on these, an inductive thematic analysis was carried out following the approach proposed by Braun and Clarke (2006, 2021), combined with open coding procedures (Saldaña, 2021). The analysis included the following phases: (a) a thorough reading of the entire corpus; (b) identification of relevant units of meaning; (c) initial coding of the text fragments; (d) grouping into emerging thematic categories; (e) iterative review and refinement of the themes; and (f) final definition of the categorical system.

Multiple coding was applied, allowing a single excerpt to be assigned to more than one category when it contained distinct meanings. In total, 540 open-ended responses were analysed and 1,726 text excerpts were coded across the various dimensions examined. To explore gender-related differences, a cross-group thematic comparison (women/men) was carried out, examining both the frequency distribution of the categories and the discursive nuances present in each group. This procedure enabled the identification of variations in how the integration of GenAI into teaching practice was conceptualised. The data was managed and coded using Atlas.ti 22 software.

Based on the category system, absolute frequencies and percentages were calculated for the total number of segments coded in each dimension (Table 1). Subsequently, contingency tables were produced by cross tabulating the thematic categories with the gender variable. To examine the existence of statistically significant associations, the Chi-square test of independence was applied, and the effect size was estimated using Cramer’s V coefficient, using Jamovi software. The effect size was interpreted according to Cohen (1988): 0.10 as a small effect, 0.30 as a medium effect and 0.50 as a large effect.

Table 1

Dimensions, thematic categories and distribution of coded segments

Dimension

Category

Description

N

%

1. Integrating AI into teaching and learning processes

(N = 1.238)

Personalised learning

Tailoring content, pace and strategies to individual needs

312

25,2

Automation and timesaving

Optimisation of teaching tasks and automatic generation of materials

276

22,3

Methodological change

Transformation of teaching methods and redesign of activities

241

19,5

Ethics and responsibility

Ethical use, regulation and risks associated with AI

211

17,0

Teacher training

The need for professional development in AI

198

16,0

2. Integration of AI into assessment processes

 (N = 226)

Personalisation

Performance-based assessment

45

19,9

Teaching role

Maintaining professional standards among teachers

43

19,0

Assessment model

Revision of criteria and instruments

37

16,4

Feedback

Generation of immediate, personalised feedback

37

16,4

Ethics

Plagiarism detection and ethical responsibility

27

11,9

Automation

Automatic marking of assignments

19

8,4

Competency assessment

Assessment of real-world performance and complex skills

18

8,0

3. Types of use

(N = 262)

Word processing / content creation

Drafting and rewriting academic texts

99

37,8

Research

Researching and summarising scientific information

43

16,4

Audiovisual resources

Creating images, presentations and videos

41

15,6

Development of teaching materials

Designing activities and lessons

36

13,7

Not used / minimal use

No use of AI, or limited use

32

12,2

Assessment

Use for academic marking or assessment

11

4,2

 

3. Results

3.1. Integration of AI into the teaching and learning process

Analysis of this dimension, considering both men and women, reveals a favourable perception of the incorporation of GenAI in higher education, though this is contingent upon factors such as appropriate pedagogical integration, ethical use and teacher training (Table 1). The use of GenAI is perceived as a support for teaching and as a key resource for personalising learning (25.20), facilitating the adaptation of content and strategies to students’ individual needs. Furthermore, GenAI is highlighted as a mechanism for automating certain tasks (22.30%), generating materials, searching for information and conducting assessment processes. A significant proportion of teachers identify GenAI as a driver of methodological change (19.50%), capable of driving transformations in teaching strategies and the design of activities. At the same time, there is concern regarding the ethical conditions of its implementation (17%), including aspects related to reliability, bias, responsible use and critical thinking. Furthermore, a significant proportion of comments highlight teacher training (16%) as an essential requirement for proper pedagogical integration.

 

3.1.1. Thematic distribution by gender

The percentage analysis by gender reveals significant differences in the thematic distribution (Table 2). Among men, the categories with the highest weighting were automation and timesaving, personalisation of learning, followed by methodological change. For women, the predominant category was personalisation of learning, followed by ethics and responsibility and teacher training. The most notable differences were observed in automation, which carried greater weight among men (27.95%) than among women (17.97%), in teacher training, with a higher weighting among women (18.56%) compared to men (13.07%); and in ethics and responsibility, with a higher presence among women (19.59%) compared to men (14.16%).

The distribution of categories is not independent of gender, and there are distinct patterns in the thematic emphasis. The chi-square test indicated a significant association between gender and thematic distribution, χ² (4, N = 1238) = 27.37, p < .001, with a small effect size (V = 0.15). The analysis of standardised residuals showed that the largest contributions to the χ² value came from the categories of automation and time saving, and teacher training.

Table 2.

Distribution of categories by gender for dimension 1

Categories

Men n

% Men

Women n

% Women

Personalised learning

128

23,23 %

176

25,92 %

Automation and timesaving

154

27,95 %

122

17,97 %

Methodological change

119

21,60 %

122

17,97 %

Teacher training

72

13,07 %

126

18,56 %

Ethics and responsibility

78

14,16 %

133

19,59 %

Note. Multiple coding. Coded segments: men: 551; women: 679.

 

Discourse analysis reveals significant nuances in the way the pedagogical integration of AI is conceptualised.

Regarding personalised learning, women approach the issue from the perspective of educational responsibility and guidance on the use of technology: “It enables far more effective individualised learning pathways; we must teach students how to use it to enhance their learning.” In contrast, men focus on technology and its processing capacity: “AI will revolutionise higher education through personalised learning, virtual tutors and data analysis for efficient and timely improvements.”

In the category of automation and timesaving, the difference between the two perspectives is particularly striking. For men, it is framed in terms of productivity and efficiency: “it will streamline processes that would otherwise take away from effective teaching and feedback time […] it will optimise teaching work”. For women, efficiency is presented as secondary to quality, critical review and pedagogical support: “it allows us to carry out tasks more quickly, but we must be careful and check the results” […] “it is a tool that optimises time, although it is important to verify the information”.

About the methodological change, both genders acknowledge its impact, albeit with different nuances in their discourse. Men emphasis the transformation of teaching as a broad-based change: “its use will change teaching methodology and the way students learn”. For their part, women approach it in a more specific way, in terms of pedagogical regulation and placing the emphasis on the need to redesign specific tasks to preserve the authenticity of learning: “tasks will have to be rethought so that they cannot be performed by AI”.

In the teacher training category, women highlight the need for training as an essential prerequisite for the pedagogical integration of AI: “Institutional training is required to integrate these tools properly and ensure that this change is effective.” Men also recognise the importance of training, but see it as more closely linked to technical competence than to in-depth pedagogical reflection: “specialisation in digital development will be a mandatory requirement” […] “more training is needed in this area”.

With regard to the category of ethics and responsibility, women put forward more detailed arguments concerning responsibility, regulation and the preservation of critical thinking: “it is essential to ensure that technology is used in an ethical, inclusive and responsible manner” […] “I am concerned about the biases that have been identified and the impact on students’ critical thinking”. Among men, ethical concerns are mentioned as a supplementary caveat rather than a central theme: “it can be a great help, but we must be mindful of its limitations and biases”.

 

3.2. Integration of AI into assessment processes

Analysis of men’s and women’s responses regarding assessment reveals a largely positive yet qualified perception of the pedagogical use of GenAI. As shown in Table 1, teaching staff highlight the potential of AI for personalising assessment processes (19.90%), emphasising the role of the teacher (19%) and noting that AI cannot replace professional judgement in assessment. Secondly, they comment that GenAI affects the design of the assessment model and feedback (both at 16.40%), highlighting the need to reformulate criteria and tools that allow for automation and immediate feedback. Ethical concerns (11.90%) linked to equity, transparency and the responsible use of technology are evident. Reservations regarding automation (8.4%) are also noted, specifically concerning the risk of dehumanising the assessment process. Finally, the assessment of competences (8%) highlights the need to review what and how assessment is carried out in a context where GenAI can influence the production of evidence of learning.

 

3.2.1. Thematic distribution by gender

The analysis of percentages by gender reveals more moderate differences than those observed in dimension 1 (Table 3). Among men, the categories with the highest weighting were personalisation, the teaching role and the assessment model. For women, the most prominent categories were personalisation, the teaching role and feedback. The most notable differences were observed in skills assessment, with a higher weighting for men (12.50%) than for women (4.62%), and in automation, also with a higher weighting for men (11.46%) than for women (6.15%). Conversely, women gave greater weight to personalisation (22.31%) compared to men (16.67%) and to feedback, with greater weight given by women (19.23%) compared to men (16.67%).

To determine whether these differences were statistically significant, a chi-square test of independence was carried out, yielding χ² (6, N = 226) = 9.42, p = .151. This result indicates that, although there are noticeable differences in percentages, the distribution of topics does not depend significantly on gender in the context of assessment.

Table 3

Distribution of categories by gender for dimension 2

Categories

Men n

% Men

Women n

% Women

Personalisation

16

16,67 %

29

22,31 %

Teaching role

16

16,67 %

27

20,77 %

Assessment model

16

16,67 %

21

16,15 %

Feedback

12

12,50 %

25

19,23 %

Ethics

13

13,54 %

14

10,77 %

Automation

11

11,46 %

8

6,15 %

Competency assessment

12

12,50 %

6

4,62 %

Note. Multiple coding. Coded segments: men: 96; women: 130.

 

Although the quantitative differences do not reach statistical significance, the discourse analysis reveals relevant nuances.

With regard to feedback, women emphasise the formative aspect of the assessment process: “it allows for the design of more personalised and adaptive assessments, offering immediate feedback to students”, highlighting its potential to support learning. For men, feedback is usually linked to the systematisation and comparison of results: “analysing performance and comparing results in less time”.

In the personalisation category, women highlight the focus on tailoring the process to the individual student: “The approach is more personalised to the student’s needs because it facilitates feedback.” Among men, the reference is linked to analytics and performance, emphasising the technical aspect of data analysis: “using learning analytics to personalise the assessment process”.

When it comes to competency assessment, men most frequently mention the need to assess real-world performance and complex skills, arguing that AI can help to “assess learning outcomes in greater depth”. Among women, this category is mentioned less frequently and is more integrated into the overall educational approach: “We need to rethink some assessment models, but above all we need to train students so that they can use AI to improve their learning.”

When it comes to automation, the male discourse presents it as a means of improving efficiency: “it will simplify marking processes and optimise teaching work”. In the female discourse, it is linked to freeing up time for more qualitative tasks: “it can be used for automatic marking, allowing more time to be devoted to meaningful feedback”.

About the ethical dimension, the male discourse emphasises control and detection: “generating new ways to prevent and detect cheating”. In the female discourse, the concern is articulated in terms of fairness and educational responsibility: “it is necessary to ensure the ethical and fair use of these tools”.

 

3.3. Uses of GenAI tools

An analysis of the responses regarding the use of AI tools reveals widespread and diverse adoption among teaching staff. Unlike what was observed in the previous sections, the focus of the responses to this question is more on effective practices than on evaluations (Table 1).

The predominant use relates to word processing and content creation (37.80%), mainly for drafting texts, rewriting content, creating outlines and providing support for academic tasks. In second place are research (16.40%) and the creation of teaching materials (13.70%), including the development of activities, assessment rubrics and lesson planning. As for audiovisual resources (15.60%), there is a significant presence of tools for generating images, presentations and educational videos. To a lesser extent, there are references to assessment (4.20%), as well as to non-use or limited use (12.20%), indicating that a section of the teaching staff continues to report limited or no use, generally associated with a lack of training or confidence.

 

3.3.1. Thematic distribution by gender

The percentage analysis within each gender reveals differences in the thematic distribution (Table 4). The results of the chi-square test showed no significant association between gender and category of use (χ² (5, N = 262) = 3.47, p = .627). This result indicates that, although percentage differences are observed in some codes, these variations do not constitute a structurally distinct pattern. This is the case for uses linked to research, where there is a higher proportion of men (20.95%) compared to women (13.38%). The same applies to the ‘no use’ or ‘minimal use’ code, where there is a higher proportion of women (14.01%) compared to men (9.52).

The most common uses in both groups were word processing and content creation (36.19% among men and 38.85% among women), the creation of teaching materials (16.19% among men and 15.29% among women), and the use of audiovisual resources (13.33% among men and 14.01% among women).

Table 4

Distribution of categories by gender for dimension

Categories

Men n

% Men

Women n

% Women

Word processing / content creation

38

36,19 %

61

38,85 %

Research

22

20,95 %

21

13,38 %

Audiovisual resources

14

13,33 %

22

14,01 %

Development of teaching materials

17

16,19 %

24

15,29 %

Assessment

4

3,81 %

7

4,46 %

Not used / minimal use

10

9,52 %

22

14,01 %

Note. Multiple coding. Coded segments: men: 105; women: 157.

 

Qualitative analysis enables us to identify relevant nuances in the way teachers describe their relationship with GenAI tools.

With regard to word processing and content generation, among men, use is often associated with technological exploration and process optimisation: “I use it to write texts and generate content quickly”. Among women, use is more frequently described in terms of specific pedagogical applications: “I use it for everything from course design to assessment, including lesson preparation and providing feedback to students”.

In the research category, men show a greater focus on research efficiency and information analysis: “I have used them mainly to speed up my research and literature review processes”. For women, research appears to be more integrated into general teaching tasks: “I use it to search for information and adapt content for my classes, always checking the sources afterwards”.

When it comes to audiovisual resources, men tend to view GenAI tools as part of a broader technological landscape: “I use DALL·E, Stable Diffusion, Runway Gen-2…”, whereas women associate them more with specific educational objectives: “I use Canva with AI to create more visually engaging presentations for my students”.

In the ‘no use’ or ‘early-stage use’ category among women, explicit references to a lack of training or confidence are more evident: “I don’t use AI tools because I lack training […] because I don’t feel sufficiently trained”. Among men, this is usually expressed in more neutral or circumstantial terms: “I’ve carried out one-off trials, but I haven’t integrated them systematically”.

 

3.3.2. Types of GenAI tools

A breakdown by type of tool reveals more marked differences than those observed in the overall classification of uses (Table 5). The clearly dominant tool in both groups is ChatGPT (41.74% of men and 44.53% of women), confirming its central role in the teaching ecosystem.

However, significant differences emerge in secondary tools. Canva AI is more prevalent among women (15.33%) than men (4.96%), suggesting a greater focus on tools integrated into the design of teaching materials and visual presentations. In contrast, tools such as Claude (9.50% among men compared to 4.01% among women), Midjourney (6.20% compared to 1.82%) or Runway (3.31% compared to 0%) carry greater relative weight in male discourse, indicating a more diversified exploration of the advanced generative environment.

Table 5

Thematic distribution by gender in relation to GenAI tools

Categories

Men n

% Men

Women n

% Women

ChatGPT

101

41,74 %

122

44,53 %

Canva IA

12

4,96 %

42

15,33 %

Claude

23

9,50 %

11

4,01 %

Copilot

15

6,20 %

14

5,11 %

Gemini

16

6,61 %

14

5,11 %

DALL·E

18

7,44 %

28

10,22 %

Midjourney

15

6,20 %

5

1,82 %

Perplexity

11

4,55 %

20

7,30 %

Stable Diffusion

8

3,31 %

10

3,65 %

Synthesia

15

6,20 %

8

2,92 %

Runway

8

3,31 %

0

0,00 %

Note. Multiple coding. Coded segments: men: 242; women: 274.

 

The chi-square test confirms a statistically significant association between gender and the type of tool mentioned (χ² (10, N = 516) = 41.36, p < .001), with a small to medium effect size (V = 0.283). This result suggests that, although the general pattern of use does not differ significantly by gender, there are differences in the choice and diversification of specific tools. The standardised residual analysis showed that the largest contributions to the χ² value come from Canva AI, followed by Runway, Midjourney and Claude.

 

4. Discussion and conclusions

The results show that university lecturers perceive AI as a technology that supports teaching practice. Both men and women recognise its ability to personalise learning (Vorobyeva et al., 2025) and to automate tasks related to teaching, learning and assessment, always in accordance with the lecturer’s professional judgement (Bond et al., 2024). Both men and women agree on its potential to drive methodological changes, through its application in the design of activities and in providing immediate feedback (Liu et al., 2025). In assessment, the use of GenAI in the production of evidence of learning requires a shift from traditional approaches towards more process-oriented and competence-based models (Yan et al., 2025). Both groups agree on the importance of personalisation and maintaining the teacher’s role in assessment processes, reinforcing the idea that AI acts as a support under professional supervision (Liu et al., 2025; Yan et al., 2025). University lecturers report a wide and varied use of these tools, highlighting content generation, information synthesis and resource creation (Sotelo, 2025; Sozon et al. 2025). AI-assisted teaching is perceived as a tool with transformative potential, although this is contingent upon teacher training to ensure the pedagogical and ethical integration of this technology (Gallent-Torres et al., 2023).

With regard to gender differences, in line with other studies (Aksongur & Bağrıacık, 2025; Blázquez et al., 2025), there are subtle differences in the way the integration of GenAI into teaching practice is conceptualised and justified.

In teaching and learning processes, women’s discourse focuses on pedagogical and educational integration and on enhancing learning. Female teachers emphasise the integration of GenAI through didactic reflection and student support to ensure responsible use that preserves critical thinking (Møgelvang et al., 2025). Men’s discourse pays greater attention to technical and practical aspects, emphasising time optimisation, task automation and improved efficiency in teaching planning and management (Mohammadi et al., 2026). These findings also align with those of Bond et al. (2024), who found that men maintain an instrumental and technological approach, based on efficiency and the optimisation of teaching activities. For their part, women focus more on a transformative approach centred on teacher training and supporting students in their teaching-learning process. According to Møgelvang et al. (2025), these gender differences in technology integration do not stem from differing abilities, but from different ways of appropriating and valuing technology, which are conditioned by social and professional factors.

About assessment, the discursive nuances identified are consistent with the findings of Møgelvang et al. (2024) and Mohammadi et al. (2026), who highlight differing approaches to the pedagogical adoption of GenAI. However, women more frequently emphasise feedback and the formative dimension of assessment, whilst men tend to focus on the structuring of the assessment model, the assessment of competences, and the mechanisms for controlling the process (Blázquez et al., 2025). These nuances are consistent with studies indicating that female teachers tend to adopt more pedagogical and reflective approaches, whilst male teachers more frequently highlight the technical and organisational dimensions of integrating AI into educational practice (Miranda & Chamorro-Mera, 2025; Mohammadi et al., 2026).

As regards tools, ChatGPT is the one most widely used by teachers. In this regard, other studies indicate that this application is the most widely used in the educational sector, compared to similar ones such as Gemini, Claude or Copilot (García-Peñalvo et al., 2024). Among men, the discourse centres on technological exploration and the diversification of tools, with an emphasis on optimising research processes. In line with these findings, the study by Mohammadi et al. (2026) shows that male teachers use GenAI tools more frequently than women and report more systematic use across different tasks, particularly those linked to research productivity. For their part, women make more didactic use of the technology, focusing on the creation of materials and feedback, accompanied by greater concern for the critical and ethical use of this technology. Similar results are presented in the study by Blázquez et al. (2025), which identifies that female teachers express greater caution, ethical concern and critical reflection regarding the integration of GenAI into teaching practice. 

The findings highlight the need for higher education institutions to develop teacher training programmes focused on the pedagogical, critical and ethical integration of GenAI. In this regard, incorporating a gender perspective involves designing training initiatives that consider different ways of adopting and using the technology, promoting both the development of technological skills and pedagogical reflection on its application in teaching, learning and assessment processes. Furthermore, it is necessary for university and educational policies to promote frameworks for the responsible use of GenAI, reduce potential inequalities in access to and training in technology, and foster the inclusive integration of these tools into teaching practice.

This study has certain limitations that should be borne in mind when interpreting the results. Firstly, the sample is confined to the university setting, which limits the generalisability of the findings to other educational levels or institutional contexts. Furthermore, although the comparative analysis by gender enabled the identification of relevant discursive nuances, the study did not consider other personal, professional or contextual variables that might influence the perception and use of GenAI.

As for future lines of research, it would be worthwhile to examine in greater depth how variables such as teaching experience, subject area or level of digital competence influence the integration of GenAI into educational practice. It would also be relevant to conduct longitudinal studies to analyse how these perceptions and uses evolve as AI tools become more established in the university context. Finally, future research could explore the impact of gender-sensitive teacher training programmes aimed at promoting a pedagogical, critical and inclusive integration of GenAI.

 

Contribution of authors

Conceptualisation, Author 1; data curation, formal analysis, Author 1 and Author 2; securing funding, Author 2; research, Author 1, Author 2, Author 3; Author 1; methodology, Author 1, Author 2; project management, software, Author 2; supervision, Author 1, Author 2 and Author 3; writing and preparation of the original draft: Author 1, Author 2, Author 3; review and editing, Author 1, Author 2 and Author 3.

 

Funding

This study has been funded by MICIU/AEI /10.13039 /501100011033 (State Research Agency, Ministry of Science, Innovation and Universities) and ERDF (European Regional Development Fund, European Union), grant number PID2021-122206NB-I00.

 

Data availability

The data supporting this study are available from the corresponding author upon reasonable request.

 

Ethics declarations

The study was conducted in accordance with the Declaration of Helsinki, approved by the Research Ethics Committee of the University of Seville (protocol code PEIBA 2083-N-23; date of approval: 05/03/2024).

 

Conflicts of interest

The authors declare that there is no financial, personal, or other conflict of interest that could have influenced the results of the study.

 

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